User Persona

A user persona is a fictional representation of your ideal customer. As a UX designer, you’ll start the design process by conducting user research—building empathy with your target users and identifying exactly what they need from the product you’re designing. A persona is generally based on this user research and incorporates the needs, goals, and observed behavior patterns of your target audience.


Provide a description of your company

Example: Social media company that allows users to receive and share images

Problem Statement: Provide a short, clear explanation of an issue or challenge that sums up what you want to change

Example: Enabling users to easily share images with their friends


Example Name